Designed for Closeness, Built for Future Generations 

We believe that the closeness betweenparents and their little one is the most importantfoundation for growth,wecreate products that are safe, simple, and help make every day of parenthood more meaningful.

From Our Family to Yours 

BabyBjörnwas founded in 1961 with a vision to help parents stay closer to their little ones. What began with the brand’s first baby bouncer has grown into a global leader in baby carriers, known for its commitment to safety and distinctive Scandinavian design.

From Our Family to Yours 

BabyBjörnwas founded in 1961 with a vision to help parents stay closer to their little ones. What began with the brand’s first baby bouncer has grown into a global leader in baby carriers, known for its commitment to safety and distinctive Scandinavian design.

Made for Every Family

Baby Carrier Mini

Carefully designed with a compact size and easy-to-use, allowing every cuddle during the first months to feel safe, gentle, and full of warmth.

Baby Carrier Harmony

The pinnacle of premium baby carrier innovation, delivering exceptional comfort while supporting every journey you take with your little one.

Bouncer Bliss

A baby bouncer that blends signature Scandinavian design with gentle, natural movement that follows your baby’srhythmproviding soothing relaxation without the need for batteries.

1961

Founded by Björn Jakobson, the brand began in Sweden with the creation of its first baby bouncer.

1973

Introduction of the Close to Heart baby carrier, redefining parenting through closeness and connection.

1991

Launch of the iconic Baby Carrier Original, bringing global recognition to the brand.

Today

Now led by the second generation of the Jakobson family, BabyBjörn has supported more than 40 million children around the world.

Trust & Quality 

Our products have received numerous international design awards.
Yet for us, the most meaningful recognition is the trust of parents in more than 50 countries who have chosen our products to care for their little ones—generation after generation.